At Lulu & Jack, we believe bedtime is more than just a routine—it’s a special time to create memories, share love, and build connections that last a lifetime. We’re thrilled to invite you into our journey and introduce you to a brand that’s dedicated to bringing warmth, comfort, and joy to families everywhere.
How It All Began
Lulu & Jack was born from a simple yet powerful dream—to make bedtime a moment that every child looks forward to and every parent cherishes. As moms, grandmas, and aunts ourselves, we understand the struggles that come with bedtime. The restless nights, the never-ending requests for “just one more story,” and the challenge of making little ones feel safe and ready to drift off to sleep.
For both of us, this dream began with the love we have for our families. Misty, from Plano, Texas, a proud mom and Mimi, treasures every moment shared with her granddaughters and still remembers the comfort her children found in their favorite bedtime companions. Her son’s cherished stuffed animal, Snuffy, was an inseparable part of his childhood, and her daughter’s beloved blanket provided comfort during every night. These little treasures became symbols of love and security, weaving unforgettable memories that still fill her heart.
Delisea from Celina, Texas, a proud mom and DD, finds joy in nurturing children and creating lasting memories. Some of her most cherished moments with both her children and grandchildren are snuggling up before bedtime telling stories. Lulu & Jack is truly close to her heart because it allows her to share that love, bringing stories to life for families everywhere.
Together, we envisioned a brand that would provide children and families with products that offer comfort, security, and the warmth of love. Lulu & Jack is inspired by the joy and imagination that every child deserves to experience.
Meet Lulu & Jack
At the heart of our brand are two lovable characters:
- Lulu: A regal, self-assured 3-year-old cat with a playful side and a knack for being the “queen of the house.” She’s fiercely protective of her loved ones and always ready to lend a guiding paw.
- Jack: An affectionate, happy-go-lucky puppy with boundless energy and a knack for making friends wherever he goes. He’s adventurous, a little clumsy, and full of heart.
Lulu and Jack represent the balance of calm and chaos, love and laughter, that makes family life so special. Through their stories, we hope to inspire children to embrace their imagination and bring families closer together.
What We’re Creating
Lulu & Jack isn’t just a brand—it’s a commitment to making bedtime a warm and joyful experience for families. We’re currently designing our first collection of custom sleepers, blankets, plush animals, and enchanting storybooks—all created to help families build loving bedtime routines.
While we bring these designs to life, we’re also offering thoughtfully curated unbranded items in our store—high-quality products that reflect the same care and comfort you can expect from Lulu & Jack.
Our Vision
Our vision is simple: to create a bedtime every family dreams of—filled with love, warmth, and connection. Whether it’s through our soft pajamas, cuddly plush animals, or enchanting stories, we want to help families create moments that are treasured forever.
Join Us on This Journey
We’re just getting started, and we couldn’t be more excited to have you with us. Lulu & Jack is more than just a brand—it’s a community of families coming together to celebrate the joy of childhood and the love that connects us all.
Thank you for being part of our story. We can’t wait to share what’s next and help you create cherished bedtime memories with the little ones you love.
With love,
Misty Michael & Delisea Carter
Co-Founders, Lulu & Jack